Factors affecting modal choice in urban mobility

Purpose This paper addresses the urban transit sector investigating variables affecting the habitual modal choices of commuters aiming to gain insight into the key factors affecting these choices and the reasons that discourage them from using public transport services. Methods Probit and structural equation models have been estimated, while additional statistical analysis was performed to gain better insight of the commuters’ mobility behavior. Results The analysis showed that the main factor affecting the preference of commuters toward passenger car is the availability of parking space. A preference of female respondents towards public transport was also evident, while, compared to the other age groups, respondents between the ages of 35 and 44 show a higher preference for car. Furthermore, crowding is the factor that most discourages respondents from the use of public transport. High fare, lack of public transport information and bad accessibility to the transit network do not seem to discourage respondents’ use of public transport in the particular situation that was analyzed in this research. Conclusions The paper demonstrated how the results drawn from the analysis can be used for tactical and strategic planning. For example, the fact that high fare levels do not discourage commuters from using public transport, may allow policy makers to slightly increase fares and redirect additional revenue to improve other public transport services. Therefore, such findings may be quite useful for policy makers to better tackle commuters’ perception and to define the appropriate urban mobility management actions and policies.